Search Engine Marketing(SEM)

Every online business is keen to achieve and sustain 1st page rankings on the search engine results. Some adopt the organic or traditional way of achieving this while others incorporate a PPC program which is comparatively an easier way of promoting your site and getting top rankings.

Pay per Click is the quickest and most directly controllable way of getting your website at the top of the search results when people are searching for your type of business or industry. It is convenient and easier to control the budget and return on investment for your campaign because you are paying per click. We are very experienced in this field and hence, we’ve developed our own unique methodology for managing campaigns for small start-ups as well as very large established leaders in their sector.

SEM Agency in Bangalore

Our PPC Process

  • Step 1 – Detailed Keyword Analysis :
    • Based on the research and objective/goal of your business, we will do detailed keyword research or every possible keyword that relates to your business by using keyword tools.
    • We will short list the potential keywords systematically from initial list of keywords which would be cost effective for campaign.
    • Short listed keywords will be presented to you for final approval, so that every keyword from this list should make sense from business perspective.
  • Step 2 – Planning :
    • To find monthly spends estimation will be done on key parameters such as impressions, CTR, clicks, avg. CPC, cost, conversion rate, leads etc.
  • Step 3 – Landing Page Optimization:
    • Landing page is a critical element in PPC Campaign, as visitor arrives from ads to these pages to buy your products or services. It plays a biggest role in conversion rate optimization.
    • We will suggest the changes for landing pages to improve its overall quality so any user can find your landing page(s) easy to understand in few seconds.
    • Better the quality score of landing page, less you have to pay for every click.
  • Step 4 – Implementation:
    • Creating relevant and enticing ad copies for each landing page to get optimum clicks with ad extensions.
    • Optimizing ad copies to improve CTR which will lower down the cost per click for any given keyword (so you have to pay less/reasonable amount for every click).
    • Keeping a tab over high performing ads and enhancing its quality for better conversions rates (leads or sales).
  • Step 5 – Campaign Optimization & Management:
    • Campaign management includes setting up Daily, Weekly or Monthly Budgets.
    • We will do strategic bidding for every keyword to achieve a prominent Ad placement in search engine result pages which will give reasonable number of clicks.
    • Optimizing campaigns to improve CTR, conversion rate and CPA. Determine KPI + forecast future results.